google ads how much does it cost

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Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses to reach potential customers with targeted ads. With Google Ads, businesses can create campaigns to reach customers based on their search terms, interests, and other criteria.

Google Ads is a pay-per-click (PPC) advertising platform, meaning businesses only pay when their ad is clicked. Ads are priced on a cost-per-click (CPC) basis, so businesses can determine how much they are willing to pay for each click. The actual cost of a click can vary widely based on the type of ad, the target audience, and the competition for the ad.

Google Ads also offers businesses the ability to set daily budgets and bid limits, so they can control their ad spend. This allows businesses to experiment with different ad formats, audiences, and bidding strategies to find the most effective approach.

Overall, Google Ads is an effective and affordable way for businesses to reach potential customers. The cost of a click can range from a few cents to several dollars, depending on the type of ad and the competition for the ad. By setting daily budgets and bid limits, businesses can ensure that they don’t overspend on their Google Ads campaigns.
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